The Aesthetics of the Storm: Kali Uchis
Rising singer/songwriter Kali Uchis utilizes vintage fashions and style, fused with her flair, to tell a story in her song, "After the Storm." The visual elements of the piece contrast the lyrics, creating a playful juxtaposition.
Uchis, dolled up from head to toe, lives a domestic life, depicted grocery shopping, takes care of the family, and resides at home. This quirky vintage-inspired house directly contrasts the lyrics she relays. The song, although positive, states that individuals must overcome their own hardships. Additionally, the lyrics differ from her motherly role in the music video as domestic women are historically viewed as reliant on men. These feminist sentiments are powerful, relayed by a traditional housewife.
Since everyone contains their burdens, Uchis states that happiness is an obligation for the individual. Through the song's melodic beat, Uchis Uchis empowers her audience that there is sweetness beyond the bitterness of struggle.
The overall production, including the song and video, presents a contrast between a domestic woman and the independent individual, underscoring a woman can be both. The vintage aesthetic also adds to the video's appeal. Lastly, the profound juxtaposition of vintage style and modern mentality allows the audience to feel empowered and see the brightness "After the Storm."