Structure Meets Fluidity: Jacquemus

Designer Simon Jacquemus has dominated the fashion scene, dressing the most recognizable starlets with a collection perfectly reminiscent of his French foundation.

Primarily, he references Paris, the country's capital and artistic capital. The structured garments and usage of geometric shapes directly reflect Parisian architecture. In addition, the pieces embody the iconic Parisian style, exuding elegance in an understated manner.

In contrast with structured elements, the pieces contain a fluidity, evident in the loose-fitting garments and fabric usage. The breezy, effortless nature of the garments reflects the southern waterfront region of France, such as Marseille, the designer's hometown. The fluid movement of the pieces mirrors wave movements and the subtle ocean wind.

The dichotomy of Jacquemus' designs showcases his profound ability to find harmony in conflicting construction, implicative of France's geographical diversity.

https://www.jacquemus.com/